Marketing Strategy Articles

Scott Opiela

Updated on May 28, 2025

Resilience marketing emphasizes customer lifetime value, conversion efficiency and revenue quality over quantity. Here’s how it works and why the days of growth marketing are numbered.

Adam Thomas

Updated on May 22, 2025

Marketing operations is a broad term that describes the people, processes and technology that enable a marketing team to operate efficiently and scale effectively. Here’s why it’s important, its types and how to develop a marketing operations strategy.

Ronn Torossian

Updated on February 24, 2025

Generative AI boasts capabilities that make it ideally suited to shaping marketing messages. Our expert explains how to harness its power.

Margo Steines

Updated on January 29, 2025

Mobile marketing companies help brands engage customers via their mobile devices.

Margo Steines

Updated on January 29, 2025

Direct marketing companies work with brands to help them build connections with prospective customers.

Margo Steines

Updated on January 29, 2025

Check out some top B2B marketing companies collaborating with other businesses to increase their brand awareness and reach new clients.

Andrew Fingerman

Updated on January 28, 2025

The new year will challenge brands to think differently about how they manage technology without compromising security and trust. Learn more.

Ingrid Sierra

Updated on January 09, 2025

If all your friends were buying lousy AI tools, would you buy them too? Here’s how to resist FOMO and select only the best AI for your team (and protect their morale).

Piyush Puri

Updated on December 18, 2024

Our expert explores how you can balance digital advertising with traditional media in the age of AI.

Ronn Torossian

Updated on December 17, 2024

With blockchain making a resurgence, marketing is about more than selling products — it’s about shaping the future of digital relationships.