Founded in 2013, Home Chef is the leading meal solutions company with both a retail and online presence. Available online at homechef.com and in retail at more than 2,100 Kroger grocery stores, Home Chef is committed to inspiring and enabling more people to cook simple, delicious meals, no matter how busy they are.
In 2023, Home Chef introduced a new brand, Tempo! Tempo features a rotating selection of ready-to-heat meals delivered directly to your door. These meals are better-for-you versions of familiar favorites, designed to save you time and reduce stress while maintaining a healthy lifestyle. Our Tempo menu includes options that are protein-packed, fiber-rich, calorie and carb conscious, keto-friendly, and dietitian-approved.
Similar to our recipes, we recognize that variety is the spice of life, and therefore, our employees also bring their uniqueness and color to our fantastic team. We’re eager to work with humble team players and pragmatic next-level thinkers to innovate on Home Chef’s offerings.
We’re looking for a strategic, data-driven leader to join our team as the Director of Marketing Analytics and Experimentation. In this high-impact role, you will be responsible for overseeing our marketing measurement, experimentation, and analytics — including ownership of pricing and promotional testing strategies. You’ll drive data-informed decision-making across the marketing org and be responsible for uncovering insights that drive growth.
Detailed Responsibilities
- Lead Marketing Analytics Strategy: Develop and execute a comprehensive marketing analytics roadmap that aligns with business goals and marketing KPIs.
- Pricing & Promotional Testing: Design, implement, and analyze experiments in partnership with tech and finance teams focused on pricing strategies and promotional offers to identify opportunities for revenue optimization and customer value growth.
- Experimentation Design: Be a thought leader for experimentation design across our media, brand, lifecycle, and CX teams—including A/B and incrementality testing—to continuously optimize performance of tactics throughout the customer lifecycle.
- Media Performance Measurement: Partner with our media team to assess attribution and marketing mix modeling.
- Analytics Support: Conduct deep-dive data analysis to derive actionable insights and make data-driven recommendations to stakeholders across marketing organization.
- Data Infrastructure: Collaborate with business analytics and data engineering to ensure clean, reliable data pipelines and dashboards.
- Team Leadership: Mentor and lead a small, high-performing team who can translate complex analyses into understandable insights.
- Stakeholder Collaboration: Be a strategic thought partner to Marketing, Product, Finance, and Executive Leadership. Translate complex data into easily understandable insights and business strategies.
- Tool & Tech Stack Oversight: Evaluate and manage analytics tools and platforms (e.g., Looker, Google Analytics, SQL, Python, R).
Qualifications
The requirements listed below are representative of the knowledge, skill, and/or ability needed for this role. Reasonable accommodations may be made to enable individuals with disabilities.
- Bachelor's Degree in a related Field, Advanced degree (MS, PhD, or MBA) in Statistics, Economics, or a related field preferred.
- Deep experience in designing and analyzing experiments, including those related to pricing and promotional strategies.
- Proficiency in SQL and experience with statistical programming (e.g., Python, R).
- Proven ability to influence executive stakeholders and translate data into actionable insights.
- Fluence in B2C marketing, including paid media, lifecycle, and pricing strategy.
- Strong communication, project management, and leadership skills.
- Strong experience working in Google Suite
- Experience and expertise with business intelligence tools such as Looker
Preferred Skills/Experience
- Experience in high-growth tech environments or e-commerce.
- Experience with Customer Data Platforms, such as Simon Data.
- Familiarity with machine learning techniques for segmentation or predictive modeling.
- Experience implementing media mix modeling and incrementality testing at scale.
- Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!
- Medical, dental, vision, life and disability insurance available
- Paid holidays, sick time and vacation time
- 401k program
- Flexible spending accounts for qualified medical, dependent care, parking, or transit expenses
We are humble team players.
We are warm and gracious with team members and customers. We seek feedback to improve ourselves - and respectfully listen to and accept input.
We are pragmatic next-level thinkers.
We come up with novel and unique ideas. We explore new strategies to avoid being constrained by conventional thinking.
We take ownership.
We approach ambiguous problems, prepared to dive in, get curious, and learn more. We are results-driven, always challenging ourselves to exceed goals.
We all show up authentically at Home Chef. Our team includes individuals with a variety of identities, backgrounds, and perspectives. You can trust that you’ll be able to bring your whole self to an inclusive and enjoyable workplace.
We welcome people of all races, colors, religions, national origin or ancestry, sex (including sexual identity), age, physical or mental disabilities, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged/sealed convictions, or any other legally recognized protected basis under federal, state, or local law.
Home Chef is committed to the full inclusion of all qualified individuals. As part of this commitment, Home Chef will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, or to receive other benefits and privileges of employment, please contact our People team at [email protected].
Home Chef offers the base salary range as posted below, with the exact offer depending on factors such as geographic location, experience, skills, and internal equity. While compensation is within the provided range, it is not typical for offers to be made at the upper end. In addition to base salary, Home Chef provides a comprehensive benefits package, including healthcare coverage, 401k match, and paid time off.
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Top Skills
What We Do
Home Chef was founded in 2013 with a simple goal: to provide everything our customers need to bring more delicious meals and moments to the table. Home Chef provides approachable and delicious meal solutions, delivering all of the fresh, pre-portioned ingredients and easy to follow recipes to make enjoying a home-cooked meal a simply delicious experience every time.
In 2018 Home Chef finalized a merger with The Kroger Co. to accelerate the availability of meal kits and position the combined company to lead the way in revolutionizing how families shop for, prep and cook their meals. By late 2019, Home Chef had expanded its retail footprint to more than 2,500 Kroger grocery stores across the U.S.
Why Work With Us
At Home Chef, we promote from within and are always looking for new ideas in a collaborative environment. We are committed to creating an inclusive culture where the essential ingredients - psychological safety, empathy, awareness and growth mindset - are embraced by people of diverse backgrounds and by all levels of the organization.
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