We're excited to offer an outstanding opportunity for an ambitious Assistant Brand Manager to join our high-performing Benelux marketing team at Kraft Heinz. As a key member of our team, you'll report to the Brand Manager Meals and work closely with senior stakeholders to drive business growth and brand success.
What's on the menu
As an Assistant Brand Manager, you'll be responsible for supporting the development and execution of marketing strategies for our Meals portfolio in the Benelux region. Your expertise will be instrumental in crafting our brand plans, demonstrating consumer insights and market trends toadvisem discussions on new product launches, promotional campaigns, and brand positioning. Your goal will be to contribute to the growth and success of our Meals brands, ensuring they remain relevant and appealing to our target consumers.
Responsibilities
In brief, you are responsible for:
- Supporting the development of marketing strategies and plans for the Meals portfolio, including brand positioning, product launches, and promotional campaigns
- Handling the social media channels for the Meals portfolio, including building a social plan, crafting assets and executing the content
- Analyzing consumer insights, market trends, and competitor activity to inform brand plans and optimize marketing spend
- Collaborating with cross-functional teams, including Sales, Supply Chain, and Category Management, to ensure seamless execution of marketing plans
- Managing and executing in-market activities, including shopfloor and promotional campaigns, product launches, and trade marketing initiatives
- Developing and maintaining relationships with key stakeholders, including retailers, suppliers, and agency partner
Qualifications
- At least a completed Bachelor's degree in Marketing or a related field
- Prior experience in Marketing, such as an internship, preferably in the FMCG industry
- Affinity for social media platforms and content management
- Preferably experience with Excel and experience with marketing analytics tools
- Preferably in project management and team collaboration
- Fluency in English and Dutch is mandatory
Professional Attributes
- Can do mentality - You are hands-on; if you see a problem, you find and implement a solution
- Ability to Simplify - We like to keep it simple. Your simplification skills will be highly appreciated. We want you to provide simple solutions when dealing with complex challenges
- Collaborative attitude - You believe that the best results come from working closely with others, and you actively seek out opportunities to collaborate with cross-functional teams
- High pressure - You don't get easily stressed by pressure, on the contrary, a demanding and multifaceted environment is what keeps you energized
- Team player - Achieving results is nice, but achieving results with the team is simply the best. You're a standout colleague, which means you're sometimes a leader, sometimes a follower but always working towards the same common goal together with your teammates
What we offer you
- An ambitious employer;
- We only want the best for you;
- A fast career track like only few other companies can match;
- A competitive salary, many benefits and excellent bonus structure (above market);
- Always room for new insights; if you have an excellent idea, please let us know, and we can set it in action!
Our Hiring Process
After the application and CV screening, you are invited to complete our Cognitive Assessment and will have an introductory telephone call with the Talent Acquisition Team. If positive, you will interview with:
1. Brand Manager Meals and HR Business Partner
2. Our Head of Marketing Benelux and Cross-functional Interviewer
All positive? Job offer!
Location(s)
Amsterdam
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Top Skills
What We Do
Kraft Heinz is a global food company with a delicious heritage.
With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every table we touch.
We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet.
We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Work With Us
We believe that great people make great companies, and we’re growing something great here at Kraft Heinz.
Operating in over 20 global markets, across 9 functions, no matter your career goals, we have a seat at the table for you.
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Kraft Heinz Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week.