Marketing Development Specialist

Posted 6 Days Ago
Be an Early Applicant
Warren, MI
Hybrid
Junior
Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
The Role
The Marketing Development Specialist supports branding initiatives and employee engagement through project management, resource distribution, and coordination of development programs.
Summary Generated by Built In
Description
This role is categorized as HYBRID . This means the successful candidate is expected to report to GM Warren - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
The Marketing Development Specialist will support the Global Marketing Development Manager by executing initiatives that foster professional growth, skill-building, and organizational cohesion within the global marketing team. This role will be critical in coordinating and delivering engagement activities, managing communication channels, and ensuring alignment with the company's global marketing development goals. The ideal candidate will demonstrate strong project management skills, creativity, and adaptability to contribute to a culture of continuous improvement, curiosity and engagement across marketing disciplines.
Key Responsibilities include:
  • Support Marketing Engagement Initiatives : Assist in the planning, execution, and communication of global engagement programs and events, including training sessions, culture-building initiatives, and marketing workshops while maintaining US and Global calendars.
  • Marketing Development Roadmap : Manage logistics and coordination for marketing development activities, such as The GM Marketing Way (Way2Grow) global training, onboarding programs, marketing skill training, and cross-functional workshops, Way2Grow processes to ensure smooth and consistent delivery.
  • Resource Management : Develop and distribute print and digital educational and training materials, including guides, newsletters, and one-pagers, to support global marketing teams in their development goals.
  • Marketing Learning Partnerships: Partner with external ecosystem of learning partners to identify and support the marketing development roadmap.
  • Workplace of Choice Coordination: Coordinate monthly committee meetings, assemble action plans, summarize leadership talking points, lead workstreams and reporting of progress against quarterly goals.

Additional Description
Required Qualifications:
  • Bachelor's degree
  • Minimum of 1-3+ years of experience in marketing, talent development or employee engagement.
  • Strong project management skills with an ability to handle multiple tasks and prioritize effectively.
  • Excellent verbal and written communication skills, with a demonstrated ability to work collaboratively across regions and functions.
  • Familiarity with digital platforms for engagement and content sharing, such as SharePoint, Viva, or other similar tools.
  • Proactive problem-solver with a high attention to detail and a commitment to continuous improvement.

Join Us : At General Motors, we're not just transforming marketing; we're setting the pace for the industry. If you're ready to lead with influence, embrace change, and drive the brand towards a future of creative brilliance, we want to hear from you.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
  • #LI-MO1

About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Top Skills

Sharepoint
Viva

What the Team is Saying

Divya
Eseme
Kendra
Navya
Charles
Victoria
Sri
Jeremiah Hamlin
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Detroit, MI
165,000 Employees
Year Founded: 1908

What We Do

At General Motors, our vision is to create a world with Zero Crashes, Zero Emissions, and Zero Congestion. We wholeheartedly embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all.

Our industry and company are undergoing a once-in-a-lifetime technological transformation, which is reshaping our approach to technology and innovation. We are expanding our horizons through new technology platforms and driving innovations that deliver exceptional value to our customers.

Why Work With Us

At General Motors, our purpose is to pioneer the innovations that move and connect people to what matters. We’re driving the world forward, together. We’re building vehicle software alongside its hardware, hands-free driving that will lead to autonomy, and EVs that charge your home for an all-electric future.

Gallery

Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery

General Motors Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Roles that are categorized as Hybrid mean that the successful candidate is expected to report onsite to the designated facility at least three times per week or other frequency as dictated by the business.

Typical time on-site: 3 days a week
Company Office Image
HQDetroit Renaissance Center Global HQ
FR
IL
Región Metropolitana
Alvear, Santa Fé
Company Office Image
Austin IT Innovation Center
Bengaluru, IN
Bogotá, CO
Company Office Image
Charlotte Technical Center
Huechuraba, Santiago Metropolitan Region
Indaiatuba, São Paulo
Kapuskasing, Ontario
Langley, British Columbia
Ireland IT Innovation Center
Los Angeles, CA
Markham, Ontario
Melbourne, Victoria
Mexico, MX
Company Office Image
Milford, MI
Company Office Image
Mountain View Tech Center
Münster, DE
Oshawa, Ontario
Company Office Image
Advanced Design and Innovation Campus
Company Office Image
Pontiac Engineering Center
Ramos Arizpe, Coahuila
Company Office Image
Roswell, GA
São Caetano do Sul, São Paulo
Silao, Guanajuato
Company Office Image
Global Technical Center
Learn more

Similar Jobs

General Motors Logo General Motors

Integrated Insights Lead

Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
Hybrid
Warren, MI, USA

General Motors Logo General Motors

Search Strategy Assistant Manager

Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
Hybrid
Warren, MI, USA

General Motors Logo General Motors

Marketing Manager

Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
Hybrid
Warren, MI, USA

General Motors Logo General Motors

Marketing Cross-Tier Planning Lead

Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
Hybrid
Warren, MI, USA

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account