Lead Copywriter

Posted 4 Days Ago
Be an Early Applicant
New York, NY
Hybrid
103K-169K Annually
Senior level
AdTech • Digital Media • Internet of Things • Marketing Tech • Mobile • Retail • Software
Let’s build the future – together.
The Role
The Lead Copywriter oversees B2B creative projects, manages teams, and crafts strategic copy across various media to meet marketing objectives.
Summary Generated by Built In
Are you looking to Optimize your life? Start your exciting path to a rewarding career today!
We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore - it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.
If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!
We are Optimum!
Job Summary
Altice USA is looking for a talented, dynamic, full-time UX Copywriter. In this role, you'll craft intuitive, user-focused copy across our digital products-from onboarding flows and error messages to buttons, labels, and help content. You'll collaborate closely with designers, product managers, marketers, and other stakeholders to ensure every word helps users move forward with clarity and confidence. We are Altice USA; a family of businesses that includes Optimum, Optimum Mobile, Optimum Business, A4 advertising, Cheddar, and News12. Our common goal is connecting our customers to friends and family, shows they love, advertising that resonates, and news that matters. We're building a workforce that thrives on collaboration, inclusion, and innovation. We hope connecting you to a potential role is just the beginning.
Our brand, footprint, and customer base continue to grow, and this is your opportunity to be part of a burgeoning internal UX organization responsible for the end-to-end experience for the Optimum and Optimum Mobile prospect and customer sites.
Responsibilities
  • • Write clear, concise, and user-centric copy for digital interfaces, including apps, websites, FAQs, support documentation, and product flows
  • • Streamline input from SEO and Marketing teams to ensure content adheres to Helpful Content guidelines and helps drive high visibility across SERPs and with target audiences
  • • Develop and execute A/B testing strategies as related to copy, deliver UX copy variants, and iterate based on performance insights
  • • Translate complex concepts into accessible language that aligns with our brand voice and tone
  • • Collaborate with UX designers and other internal stakeholders to ensure content enhances usability and accessibility
  • • Perform content audits and help define content strategy for new and existing features
  • • Drive the copy portion of user research and testing to validate content decisions and iterate based on feedback
  • • Contribute to and help maintain our content style guide and voice and tone documentation

Qualifications
  • 8-10 years of experience writing UX or product copy, content design, or similar
  • A portfolio of UX writing samples that demonstrate clarity, empathy, and brand voice
  • Strong grasp of user-centered design principles and accessibility best practices
  • Ability to balance business goals, user needs, and technical constraints
  • Experience working with Figma, design systems, and cross-functional product teams
  • Experience using analytics platforms (Google, Adobe ,ContentSquare) to inform copy strategy
  • Problem-solving aptitude
  • Analytical mind with a business acumen
  • Excellent communication skills
  • • JIRA experience a plus
  • • Telecomm experience a plus, but not required

At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.
If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.
All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company's discretion based on business necessity.
We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.
Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.
This position is identified as being performed in/or reporting to company operations in New York State. Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $102,816.00 - $168,912.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
Nearest Major Market: Brooklyn
Nearest Secondary Market: New York City

Top Skills

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The Company
HQ: Long Island City, NY
9,000 Employees
Year Founded: 1973

What We Do

We Make a Difference Because We Are the Difference!

At Optimum, we’re not just connecting people – we’re transforming how they experience the world. With a footprint spanning 21 states and serving approximately 4.5 million residential and business customers, we're building the future of connectivity through innovative services like Optimum Fiber Internet, Optimum TV, and Optimum Mobile. This connectivity wouldn’t be possible without our tremendous workforce of driven employees who are dedicated to ensuring the best possible experience for all of our customers and co-workers

We’re a team of bold thinkers, curious leaders, and collaborative problem-solvers, united by a culture that values inclusion, innovation, and impact. At Optimum, every voice matters, every idea counts, and every team member has the opportunity to grow, lead, and make a difference. From developing next-gen technology to bridging the digital divide to supporting education and emergency response efforts, we lead with purpose and heart. Our Be The Difference initiative drives us to make a positive impact, ensuring that our efforts resonate far and wide.

From our products and services to our community impact, we are creating connections, driving innovation and POWERING this world forward. You can be a part of an exciting and transformational workplace at Optimum. Join us to Be the Difference!

Let’s build the future – together.

Why Work With Us

Optimum is a family of brands covering the telecommunications, news, media and advertising spaces. There is overlap across all of our businesses and some roles offer the opportunity to support multiple brands!

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Optimum Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Not Specified
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HQNew York, NY
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Flagstaff, AZ
Greenville, NC
Lubbock, TX
New York, NY
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Plano, TX
Scott Depot, WV
St. Joseph, MI
Tyler, TX
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