Scott Opiela
CMO at Acoustic
Expertise: Marketing, customer success, marketing strategy and marketing operations
Education: Clarkson University

Scott Opiela is the chief marketing officer for Acoustic with nearly 30 years of experience in marketing. He has previously served as the CMO for CommerceHub and the CMO for Autotask Corporation. Opiela holds a bachelor’s in marketing from Clarkson University.

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Marketing team reviewing strategy during a meeting
Resilience marketing emphasizes customer lifetime value, conversion efficiency and revenue quality over quantity. Here’s how it works and why the days of growth marketing are numbered.